Production: Online Commercial

Client: Experian

Role: Director / Writer

Experian is a leading global information services company, providing data and analytical tools to clients around the world.

Experian approached me to create an online commercial which would appeal to those with or starting a family. The concept needed to highlight the importance of looking after your finances to ensure your family’s well being.

I enjoy playing with in camera editing tricks and wanted to create a commercial which felt more like a short film whilst keeping the idea simple. I came up with the concept of a guy sitting on a bench delivering a monologue to camera with him playing other characters and using the bench as various ‘locations’.

We shot in Greenwich Park, London. DOP Richard William Preisner used nothing but diffused natural light, genius. The cast and crew did an amazing job.

Behind the scenes